• Chinaplas, Shanghai/China, April 25-28, 2016, Hall N2 / Booth L41
• Technical Sales - Approach creates basis for solid growth
• ALBIS continues expansion throughout the Asia Pacific region

ALBIS PLASTIC GmbH, global specialist for the distribution and compounding of technical thermoplastics located in Hamburg, will be presenting itself at the 30th annual Chinaplas show, Hall N.2, Booth L41. Chinaplas is considered as the Asia region's leading international exhibition for the plastics and rubber industries; the 2016 event will feature more than 3,200 exhibitors hailing from more than 40 countries, in an exhibition area totaling around 240,000 m². The organizers expect 140,000 people to visit this year's event.

Chinaplas is one of the most prestigious plastics-industry conventions in the world. ALBIS places great importance on its activities within China and the Asia Pacific region—the largest economic area in the world—due to the large numbers of local and international producers, suppliers and customers based there. "As we know, China's economic growth in 2015 did not reach the levels seen in previous years; the same may also be true in 2016 as well," explains Carsten W. Wörner, Chief Sales officer at ALBIS PLASTIC. "However, ALBIS remains firm in its long-term commitment to this market. Our local business is growing, especially via professional project work in collaboration with customers and partners. Thanks to our Technical Sales Approach coupled with our segment expertise in development we create a kind of 'special economy'. We remain optimistic that we will still be able to see solid two-digit sales growth rates in the region," Wörner emphasizes.

The company recently invested in both site expansion and technical infrastructure in order to take optimum advantage of market opportunities, and to be able to respond to increasingly complex customer needs. In particular, ALBIS expanded its operations in color-matching technology, an area in which the company has proven expertise.

ALBIS also supports continuous employee training and development. "Our competitive advantage is based on our employees' knowledge and qualifications," explains Philip Krahn, Chief Officer Far East. "At ALBIS, continuing education and training on technical and sales subjects are required standards, as are internal training programs led by appropriate experts." The company also works closely with consulting companies to penetrate the local market even more effectively with the help of segment-specific business development resources. "As the world's largest economic region, Asia offers a wide variety of markets, each of which has a dynamic all its own," says Krahn. "To make sure that we truly understand these markets, so that we can respond to various customer needs and market trends, we rely entirely upon our own competencies—which we continuously develop, and which ultimately represent our key competitive advantage."

ALBIS's expansion within Asia has also intensified throughout the entire Asia Pacific region. The company has established both business development and sales structures within Malaysia and Thailand, and has successfully found a local sales partner for their business in Australia and New Zealand.

ALBIS looks back on over 40 years of success within the Asian market. It opened its first sales office in Hong Kong all the way back in 1971, ten years after ALBIS PLASTIC GmbH was founded. Since then, the company has continually expanded its operations in China, the Asia Pacific region and Oceania.